The Road to NYC: Our Brand Launch at Wolf & Badger SoHo
A homecoming and a new start:
If July was about courage, then we certainly honored that word. Big moves can require big risks along the way, and that takes courage.
We continue to realize our dreams by doing the courageous and by challenging ourselves in a positive way.
Rubísnacks Barcelona in NYC
As a New Yorker now living in Barcelona, this launch was a homecoming and a new start - bringing the brand I’m creating back home to celebrate with friends, old and new. It was a truly special moment.
Let’s celebrate!
With a giant smile and a suitcase of beautiful sports bras, we were met by a line out the door of eager attendees excited to celebrate with us. We are thrilled to be partnering with Wolf & Badger for this event - they are a champion for independent, sustainable brands like us and work closely to connect us with amazing customers like you.
We quickly set up shop, putting Spanish cava on ice and turning on some fun music as we opened up the doors. Each woman was greeted with a luxe wellness gift bag as they entered and there was a flutter of excitement in the air.
Highlights
Our brand is built on celebrating the power of femininity and self-expression through movement, and each piece is created to support women as they make bold moves. Seeing how our collection does this in real life and to hear stories from customers was impactful.
Special surprise
Gifts are always fun! We surprised attendees with a wellness gift, direct from Spain. Scrunchies made from fabric remnants of our beautiful prints and luxe hand lotion made from Spanish olive oil for those who attended.
We made a special gift for those who purchased, in partnership with friend and fellow businesswoman, Liliana of Omen.Therapies. Hand-poured candles of special aromatherapeutic scents, custom made here in Barcelona. We’ll be sharing more about the collab in the coming month.
Final thoughts
Women are incredible and we do incredible things. I want to create a brand that supports us and give motivation to each of us so that we can continue to reach high and accomplish all that we set out to do in the world, whatever that may be.
As an independent brand and a founder, there is a ton of unique challenges along the way to get us to these big moments. From a personal perspective, this marked a milestone - I could feel my brand shift from a hobby to a viable business, solving the needs of my customers.
With each step, I feel that I’m coming more and more into my own as an entrepreneur and as a sustainable fashion brand. It feels good. I’m glad you were there with me.
Big thank you
A very big thank you to those who came out and those who supported from afar! Thank you to Wolf & Badger, champion for independent and sustainable designers, and a special thank you to the SoHo store team, who was a delight to work with. We hope to have more events in the future!
