Bold Moves and Unexpected Activewear

We are dynamic, curious women, each shaping a powerful world of our own. Throughout the day, we shift between roles, navigating different spaces while staying true to ourselves.

Our clothing should reflect this—versatile, expressive, and ready to move with us. We need pieces that don’t just keep up, but empower us, mirroring what we feel inside: strong, bold, and unstoppable.

 

Concept & Inspiration: Movement, Expression, and the Unexpected

Rubisnacks is for women making bold moves—women who lead active, multifaceted lives. With this campaign, I wanted to capture that essence in a fresh, unexpected way - showcasing not just the versatility of our pieces but the strength and confidence of the women who wear them.

I wanted to visually communicate that Rubisnacks isn’t just about fitness; it’s about embracing every part of life with fluidity and confidence. I design each piece to move with you—whether you’re working out, navigating the city, or diving into the unknown.

From this idea, the campaign was born: extraordinary women in an extraordinary setting, capturing everyday moments through a lens of boldness and power.

 

The Collaboration: Bringing the Vision to Life with Tatyana Kizeeva

To bring this concept to life, I knew I wanted to collaborate with Tatyana Kizeeva, a fashion photographer whose bold, artistic approach has always inspired me. Her work is known for unexpected contrasts—elegant yet powerful, refined yet daring.

I gave her a simple but open-ended brief: everyday movements captured in a setting that feels fluid, powerful, and unexpected. She suggested an underwater shoot, and immediately, it clicked. The idea of movement in water—weightless, free, unrestricted—perfectly embodied the spirit of Rubisnacks.

 

 

In Kyiv, she assembled an incredible team—a stylist, makeup artist, hair artist, and a model who embodied the strength and grace I wanted to convey. Together, they created a stunning visual story that mirrors the fluidity of movement and the power of the women who wear the brand.

 

 

Final Thoughts: Rubisnacks - Designed for Bold Women in Motion

Rubisnacks is more than activewear—Our mission is to empower women to express themselves through movement and embrace boldness in their everyday lives. Designed for dynamic, multifaceted women, our pieces don’t just follow your pace; they empower you to move boldly, freely, and with confidence. 

This campaign is a reflection of that spirit—an exploration of strength, versatility, and self-expression in every setting, from the gym to the streets to the unexpected.

Collaborating with Tatyana Kizeeva brought this vision to life, capturing the elegance, power, and fluidity that define both our designs and the women who wear them. Everyday moments are extraordinary, and through movement, we express who we are—strong, unstoppable, and unafraid to make bold moves.

 

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Shot in Kyiv with a Ukrainian Team

This project was brought to life in Kyiv by an incredible Ukrainian team of artists and visionaries. Their dedication, creativity, and resilience made this project even more meaningful. Every image tells a story—not just of style and versatility, but of the strength and artistry that define both the women who wear Rubisnacks and the team who made this vision a reality.

Big thank you to the team:

Photographer: Tatyana Kizeeva

Model: Valeriia Zaitzeva

Stylist: Roksana Charodeeva

Hair & Make Up: Ievenia Spiktorenko

 

Stay tuned for more from this campaign—because wherever your day takes you, Rubisnacks is ready to move with you.